For me, curation is about using the content of your event to tell a story or to communicate a key message to your audience. We have all been to events that seem disjointed where you end up not really understanding what the point is, and for me, there is nothing worse than an attracting an audience who feels like you have wasted their time.

Thinking about curation instead of just pieces of isolated content involves having to brief and engage your host, entertainers and speakers before the event. They need to understand and be on board with the story you want to tell. Thinking about the overarching message, feel or story of your event will also help decide and plan who you want to invite to take part.

Great curation can leave the audience energised and excited, leading to increased return custom and additional customer loyalty. 

I have previously worked on a variety of successful events ranging from business breakfasts to wine dinners, and have organised concerts for the EFG London Jazz Festival.

If you would like to discuss how I can work with you to put together engaging and entertaining events for your loyal customers, simply Get in touch today and I provide you with further information. 

Mike@MikeFrancisLondon.com

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